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About Us: Our Story, Our People, Our Legacy
For over three decades, Portfolio has been redefining what's possible in the automotive service industry. From a single visionary question to a nationwide leader, our journey embodies innovation, resilience, and an unwavering commitment to customer success. Discover the people and principles that have shaped our legacy and continue to drive our future.
Our Founding Story
Our Founding Vision: The Birth of Portfolio
In 1989, a simple yet profound question changed everything. When a customer asked founder Steve Burke, "What's next?" after experiencing a setback, it sparked more than just an answer—it ignited a revolution. Portfolio was born from that moment, built on the radical idea that every challenge is an invitation to innovate, and every setback is a setup for a comeback.
Portfolio's remarkable growth journey has been marked by a steadfast commitment to transforming obstacles into opportunities. We didn't just set standards in the automotive service industry—we rewrote them entirely, creating a customer-first culture that puts success at the heart of every decision.
A pivotal milestone came in 2020 when Portfolio acquired National Automotive Experts and NWAN, originally founded by Kelly Price in 1995. This strategic merger united two pioneering forces, each legendary for their dedication to world-class customer service, cutting-edge innovation, and industry transformation. Together, we became unstoppable.
Leadership Excellence
Meet Our Leaders: Champions of Innovation and Service
Steve Burke
Founder and visionary leader of Portfolio, Steve transformed a moment of adversity into a thriving business empire. His customer-first philosophy and relentless pursuit of innovation have become the cornerstone of our company culture, inspiring teams across the nation to think bigger and achieve more.
Kelly Price
As the founder of National Automotive Experts and NWAN, Kelly revolutionized the industry with the groundbreaking Warranty Forever program. Her innovative approach to automotive product management set new benchmarks for excellence and customer protection, earning widespread recognition and trust throughout the industry.
18
Dealers' Choice Awards
Industry recognition for outstanding service
3
States with Excellence Awards
California, Texas, and Ohio workplace honors
30+
Years of Leadership
Combined decades of industry expertise
Our Companies: A Legacy of Excellence and Growth
1
1989: Portfolio Founded
Steve Burke establishes Portfolio, pioneering customer-centric automotive solutions. The company quickly becomes known for its innovative approach to service delivery and commitment to turning client challenges into competitive advantages in the automotive industry.
2
1995: NWAN Launches
Kelly Price founds National Automotive Experts and NWAN, introducing the revolutionary limited lifetime Warranty Forever program. This innovation reshapes product and program management standards, setting new benchmarks for customer protection and service excellence.
3
2020: Strategic Merger
Portfolio acquires National Automotive Experts and NWAN, combining decades of expertise and award-winning service. The landmark merger includes a significant IRS judgment that influences retail and finance practices across auto, RV, and powersports industries nationwide.
Industry Impact
Our combined legacy represents the gold standard in automotive service innovation, with proven methodologies that have transformed how dealers and customers approach vehicle protection and service programs.
Award-Winning Excellence
  • Multiple Dealers' Choice Award winner
  • Workplace excellence across three states
  • Industry-leading customer satisfaction ratings
  • Pioneering warranty and protection programs
Our Future
Looking Ahead: Our Commitment to You
Our rich history is just the foundation for an even brighter future. Every day, we build on decades of proven expertise, award-winning service, and groundbreaking innovation to deliver results that exceed expectations. We're not just participants in the automotive industry—we're the leaders shaping its future.
Expert Guidance
Leverage our 30+ years of industry knowledge and proven methodologies to navigate complex challenges with confidence. Our team provides strategic insights that drive real, measurable success.
True Success
We define success by your achievements. Our customer-centric approach ensures that every solution is tailored to your unique needs, goals, and vision for growth in an ever-evolving marketplace.
Limitless Growth
Partner with us to unlock unlimited potential. Through innovation, integrity, and relentless dedication, we empower our customers and partners to achieve extraordinary results and sustainable competitive advantages.
Your Partner for Tomorrow
Trust Portfolio and our exceptional team to be your industry leader today and tomorrow. With passion fueling our innovation and integrity guiding every decision, we're committed to exceeding expectations and delivering excellence at every turn. This is more than business—it's your Portfolio, and your success is our mission.
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